Mang Inasal Supports Farmer Livelihood Initiative
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The AGAP Farmers Association, which delivers ginger to Mang Inasal through the Jollibee Group Foundation’s Farmer Entrepreneurship Program, is primarily assisted by micro-finance non-government organization Ahon Sa Hirap, Inc.
Have you ever thought about the ingredients being used to get that savory, juicy, and deliciously char-grilled Chicken Inasal? Where does Mang Inasal even get it?
“Every Chicken Inasal order contributes to the livelihood of smallholder farmers under the Farmer Entrepreneurship Program (FEP) of the Jollibee Group Foundation (JGF),” said Mang Inasal Business Unit Head Mike V. Castro “This is because FEP farmers supply fresh ginger, one of many natural ingredients used to make the marinade of our famous Chicken Inasal.”
FEP is a multi-awarded initiative that enables and empowers smallholder farmers with leadership skills, and systems needed to collectively market their produce to institutional buyers like Mang Inasal, resulting in increased and sustained income.
“There are many barriers that our farmers face today in getting their crops to markets and suppliers,” Castro added. “By purchasing directly from farmers, Mang Inasal is able to support our farmers and uplift them, so they have more opportunities to earn and become entrepreneurs themselves.”
Vicente Bojawe is a member of the AGAP Farmers Association, one of the farmer groups delivering ginger to Mang Inasal through the Farmer Entrepreneurship Program of Jollibee Group Foundation
The group supplying ginger to Mang Inasal is the AGAP Farmers’ Association. It has 37 ginger farmers from three clusters who used to sell their vegetables on their own and struggled to find a stable market.
With JGF and its partner Ahon sa Hirap Inc. (ASHI), farmers from Laguna and Rizal learned to work together as clusters and produce ginger that adheres to the quality standards set by an institutional market like Mang Inasal.
In 2021, their first year as Mang Inasal suppliers, the farmers delivered 22% of the company’s requirements for the year.
Vicente Bojawe, 58, is one of the farmers under AGAP. “Noong una, malaking hamon sa amin ang mag deliver sa malaking market kasi maraming training at kulang kami sa experience. Sa tulong ng Jollibee Group Foundation at ASHI, nagkaroon kami guide at ngayon ay natupad na ang pangarap namin na makapag-deliver sa Mang Inasal (At first, it was a big challenge for us to deliver to a big market as we needed training and welacked experience. Through Jollibee Group Foundation and ASHI, we received guidance and achieved our dream of delivering to Mang Inasal),” he shared. Vicente’s increased earnings helped him build his house and invest more in his farm.
With the assistance of the Jollibee Group Foundation and Ahon Sa Hirap, Inc. through the Farmer Entrepreneurship Program, the AGAP Farmers Association became an accredited supplier of Mang Inasal and has been consistently delivering ginger since 2021.
So next time you find yourself craving for a hearty, “Ihaw-Sarap” meal, don’t hesitate to visit your nearest Mang Inasal branch and order the Chicken Inasal meal.
Continue to support our farmers by ordering Mang Inasal’s Chicken Inasal meal via dine-in, takeout, or delivery via the Mang Inasal Delivery App, manginasaldelivery.com.ph, GrabFood, and foodpanda.
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